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The food of tomorrow: transparent and natural?

NEW BUSINESS MODELS: DIGITALISATION WITH SMARTWITHFOOD

General nutritional recommendations are a good guideline if you want to be aware of what you are eating, but everybody is unique and responds differently to food. With SmartWithFood, Ignace De Nollin is building an app for food to your specification. Thanks to digitalisation, the individual needs of partners and customers can be addressed, creating a better consumer experience. After two and a half years working on a digital data platform and creating smart solutions for the Colruyt Group, SmartWithFood is now ready for growth in other markets

Ignace De Nollin, Business Unit Manager, SMARTWITHFOOD | COLRUYT

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