WHEN THE CLIENT COMES FIRST, THE INNOVATION WILL LAST
65-90 % of new products fails within the first year after his launch. It is the consumer who will eventually buy the product concerned. Therefore it is important to involve the consumer in every stage of the innovation process. Can enhanced supply chain transparency induce more successful innovations?
Ir.Seppe Stroo, Innovation Manager Flanders'Food | Co-founder Buffl
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