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The food of tomorrow: transparent and natural?

WHERE DID WE GO WRONG? UNDERSTANDING FEARS OF FOOD ADDITIVES

Many consumers do not trust food additives. Fears concerning health, food safety, fraud, and manipulation create a negative image; which is very resistant to change. We dive into the past to better understand how consumers think, where these fears come from, and why they are so difficult to change.

Filip Degreef - VUB

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