At the Tavola gastronomic trade fair, from 17-19 March, Maisonie will launch four flavours of dessert with extra protein. In nutritional terms, two are sources of protein and two are rich in protein, Nathalie Van der Straeten tells us. She also reveals which plant proteins have been added.
A small team at Maisonie develops fully custom-designed deserts for the consumer, from the packaging to creating the most original flavours. The company supplies retailers, the food service and the retail trade. Having seen that the market is dominated by bars and yoghurts with added protein, the company decided to broaden the market by introducing similar desserts. “The company targets consumers who are following a protein-rich lifestyle, such as the elderly and athletes", says Nathalie Van Der Straeten, manager of this SME. “We have developed four flavours: banana mousse and brownie, strawberry mousse, caramel mousse and chocolate mousse".
Rich and a source of protein
The first two are protein-rich and the other two are a source of protein. Protein-rich means that more than 20% of the dessert's energy value is from protein. For a protein-source dessert, the threshold is at least 12%. To the basic ingredients are added rice protein and the incredible faba. “For that reason, the desserts fit into a protein-rich diet", the manager tells us.
Care institutions and gyms
Van der Straeten expects to see the desserts, which come in cups, in care institutions and gyms to begin with. The desserts will also be found among the pastries and cakes at retail outlets. “Our desserts are tasty snack with coffee, or after brunch or dinner. We aim to make them accessible to anyone who needs protein-rich food". Maisonie is all about creating delicious desserts and discovering new flavours, concludes Van Der Straeten.
“Croky crisps are known for their strong flavours and crunchiness. These qualities are important, especially as other brands have recently reduced their flavour intensity”, says Mathilde Taverniers of Roger & Roger.
“We are thrilled to receive the Factory of the Future Award 2025. Olivier Carlens, Site Manager at Puratos Lummen, emphasises: “This award validates our efforts and motivates us to continue our journey towards a sustainable and innovative future."
Within the West Flemish centre of expertise and innovation NuHCaS, collaboration brings together researchers and professionals from various disciplines in the food and healthcare sectors to foster innovation and knowledge exchange. Ellen Fierens of Flanders’ FOOD reports that this year’s ambition is to expand the collaboration to other regions in...
"We firmly believe that sometimes it takes longer to create sustainable value”, says Hilde Vander Straeten of Korys. "The values of our investment company are rooted in the DNA of the Colruyt family and its long years of experience in sustainable, values-driven entrepreneurship."